Yoliang and FAW Toyota Establish Strategic Partnership to Accelerate Digital Used Vehicle Circulation
(January 15, 2024) The Yoliang Company (YOLIANG.com), one of China’s emerging B2B used vehicle circulation technology platforms, announced a strategic partnership with FAW Toyota to support the continued digital transformation of its used vehicle business.
Guided by its corporate strategy of “Customer First, Powered by Digital Intelligence,” FAW Toyota continues to strengthen its used vehicle operations as a key component of its long-term business strategy. Through this partnership, Yoliang Auctions will support Yifeng Auction, FAW Toyota’s wholesale used vehicle auction platform, providing digital auction services and integrated circulation solutions that enable dealerships to improve operational efficiency and accelerate vehicle turnover.
Supporting Digital Transformation Across Dealership Networks
“Yoliang is committed to accelerating used vehicle circulation through professional auction services and innovative digital technologies,” said Ming Zong, Founder and Chief Executive Officer of The Yoliang Company.
“As China’s vehicle ownership continues to grow, dealership operations increasingly depend on faster and more efficient inventory circulation. We are pleased to partner with FAW Toyota to help dealers improve the profitability of their used vehicle businesses while accelerating inventory turnover through digital solutions.”
Under the strategic partnership, The Yoliang Company’s professional operations team will provide FAW Toyota dealerships with comprehensive wholesale remarketing services, supporting the standardization and professionalization of dealership used vehicle operations.
Services include:
Professional vehicle inspections
Digital wholesale auctions
Vehicle delivery coordination
Post-transaction management
End-to-end auction operations
Leveraging its nationwide digital marketplace, proprietary transaction database, and extensive operational experience, The Yoliang Company will also support FAW Toyota in further advancing the digital transformation of its vehicle trade-in business.
Strengthening FAW Toyota’s Used Vehicle Strategy
FAW Toyota was among the earliest automotive manufacturers in China to establish dedicated vehicle trade-in and used vehicle programs.
Today, used vehicles play an increasingly important role in the company’s retail strategy by expanding customer acquisition channels, enhancing customer retention, and strengthening overall brand value.
In recent years, FAW Toyota has successfully organized multiple Used Vehicle Brand Week events, bringing together dealers and industry partners to promote collaboration across the automotive circulation ecosystem.
The company currently operates a nationwide network of more than 750 authorized dealerships across over 300 cities throughout China.
Through its partnership with The Yoliang Company, FAW Toyota dealerships will gain access to Yoliang’s nationwide network of professional wholesale buyers, intelligent vehicle disposal platform, and digital auction infrastructure, helping dealerships improve returns on trade-in vehicles while increasing operational efficiency.
Nationwide Digital Auction Network Continues to Expand
Since the launch of Yoliang Auctions, The Yoliang Company has rapidly expanded its nationwide wholesale auction network while establishing strategic partnerships with leading automotive manufacturers and dealership groups throughout China.
The company’s platform now serves more than 1,500 dealership partners, supporting professional used vehicle transactions across one of China’s fastest-growing digital wholesale marketplaces.
Its auction network covers many of China’s major vehicle sourcing hubs, including Zhengzhou, Kunming, Dalian, Wuhan, Xi’an, Qingdao, Jinan, and Yantai, enabling efficient cross-regional vehicle circulation.
The Yoliang Company has also successfully organized a series of dedicated FAW Toyota Used Vehicle Auction Events in cities including Zhengzhou and Zibo.
These branded auctions have attracted strong participation from professional used vehicle dealers, receiving positive market response while demonstrating the growing demand for transparent, technology-enabled wholesale remarketing services.
Looking ahead, FAW Toyota and The Yoliang Company will continue strengthening their strategic partnership by jointly developing a more integrated used vehicle ecosystem, improving operational efficiency across dealership networks, and supporting the sustainable development of China’s automotive circulation industry.
About The Yoliang Company
The Yoliang Company is one of China’s emerging B2B used vehicle circulation technology companies, providing trusted, transparent, and technology-driven wholesale auction services for professional used vehicle businesses.
Its flagship platform, Yoliang Auctions, operates across major automotive markets throughout China, connecting key vehicle supply hubs in North China, East China, Northeast China, Southwest China, and South China through a nationwide digital marketplace.
Powered by intelligent technologies and an expanding dealer network, The Yoliang Company continues to improve transaction efficiency, vehicle transparency, and nationwide circulation for China’s used vehicle industry.
About FAW Toyota
FAW Toyota Motor Sales Co., Ltd. is one of China’s leading passenger vehicle sales organizations, operating under a customer-first philosophy while providing comprehensive sales and after-sales services through a nationwide network of more than 750 authorized dealerships across over 300 cities.
In recent years, FAW Toyota has accelerated the digital transformation of its used vehicle business by developing an integrated ecosystem covering vehicle appraisal, wholesale auctions, and retail remarketing. Through proprietary digital platforms—including Yifeng Appraisal, Yifeng Auction, and Yifeng Marketplace—the company continues expanding its used vehicle capabilities while strengthening collaboration across the automotive circulation industry.
Translation Disclaimer
This English translation is provided solely for the convenience of international readers.
It is translated from the original Chinese-language article published by The Yoliang Company on January 15, 2024. Every effort has been made to ensure the accuracy of the translation. In the event of any discrepancy or inconsistency between the English translation and the original Chinese version, the original Chinese-language version shall prevail.
This translation is intended for informational purposes only and should not be regarded as an official legal or regulatory interpretation of the original publication.
